Principal MarTech Architecture

Stop Paying Agency Rates
for Junior Execution

Most agencies charge senior-consultant rates — then hand your project to a developer who’s learning on your dime.

Stack Logic is different. You get a Principal MarTech Architect doing the actual work — every engagement, start to finish. No juniors. No handoffs. No one between you and the person who designed the solution.
No Account Managers No Handoffs Engagements Start at 10 hrs/mo

Deep Expertise In

Salesforce Marketing Cloud Braze Databricks Segment Hightouch Snowflake Iterable
Book a 30-Min Principal Consultation Meet the Principal ↓

Proven Enterprise Impact

$1.1M+
Annual Hard-Dollar Savings

Led a full ESP evaluation, selection, and migration alongside a redundant-license audit at a major AI/ML FinTech — eliminating wasted spend and right-sizing the stack without reducing a single capability. The savings were structural, not one-time.

Speed-to-value: $1.5M in savings opportunities identified within the first 30 days of engagement.

$20M+
Annual Incremental Pipeline

Architected a custom CDP on Databricks — processing real-time Kafka events and batch data — and resolved systemic SFMC data model defects that had suppressed campaign performance for months. Real-time audience activation unlocked growth the legacy stack had been leaving on the table.

Outcome: 24% lift in campaign originations. The architecture moved the number — not the budget.

$0
TCPA Exposure. Zero.

Designed and implemented TCPA/GDPR-compliant consent management, suppression logic, and data flow architecture inside one of the most heavily regulated industries in the US — neutralizing multi-million-dollar regulatory risk while simultaneously increasing SMS conversions by 85%.

Observability framework reduced critical incident resolution time by 95%.

These outcomes reflect prior professional experience, not Stack Logic client engagements.

CTO

You need a Principal who can own the technical roadmap and architect systems that scale — not a vendor who creates dependency and calls it a solution.

CMO

You need campaigns that execute the way your vision intended — without a six-week translation layer between your strategy and the team building it.

CFO

You need a rationalized stack, defensible spend, and an engagement model that doesn’t require a 6-month commitment to find out if it works.

Why the Agency Model is Failing You

Most agencies are built on leverage. They win your business with a senior partner in the room, then staff your project with whoever is available — usually someone earlier in their career, learning on your timeline and your budget.

By the time you notice the gap between what was sold and what’s being delivered, you’re three months in, mid-build, and switching costs are high. The agency knows that. It’s not an accident — it’s the model.

Add in bloated retainer minimums, account management layers, and overhead you’re paying for but never see — and you’re funding a machine that isn’t designed to move at your speed.

How Stack Logic Is Built Differently

Every structural decision at Stack Logic exists to solve a specific failure mode of the traditional agency model.

Principal-Only Execution

Big consultancies rely on leverage — charging senior rates for junior learners. Stack Logic provides Principal-level architecture from Day 1. No handoffs. No bait and switch.

Modern Data Stack

Marketing clouds don’t live in a silo. We bridge the gap between your marketing tools and your data infrastructure — from Kafka pipelines to reverse ETL activation.

Zero Overhead Cost

Stop paying for layers of middle management. Your rate goes 100% toward engineering and architecture. Period.

Stack Rationalization

The average enterprise MarTech stack carries 4–6 redundant or underutilized licenses. We audit your contracts, identify consolidation opportunities, and deliver hard-dollar savings — often recovering more than the engagement cost in the first quarter.

Compliance Engineering

TCPA, GDPR, CAN-SPAM, and HIPAA aren’t checkbox items — they’re baked directly into data flows and suppression logic at the architecture level. Protect your sending reputation and legal exposure before a violation happens, not after.

Vendor Independence

We architect systems that belong to you, not your vendor. Clean data contracts, portable schemas, and decoupled integrations mean you’re never one contract renewal away from a migration crisis.

Engagement Models

Flexible access. No bloated retainers. Start as small as 10 hours a month.

Advisory
Strategic Access Starting at 10 hrs / month

Retain a Principal Architect for targeted, high-impact hours — architectural direction, critical path unblocking, and async code review — without committing to a full-time engagement. Maximum expertise, minimum overhead.

  • On-Call Architectural Direction
  • Critical Path Unblocking
  • Stack & Vendor Guidance
  • No Long-Term Commitment
Start with Advisory
Principal
Fractional Architect 20 – 80 hrs / month

We embed with your team to own the technical roadmap. We don’t just advise — we write code, build journeys, and drive the build from architecture through delivery.

  • Hands-On Build & Delivery
  • Technical Roadmap Ownership
  • Cross-Functional Stakeholder Alignment
  • Dedicated Weekly Syncs
Discuss Principal Engagement
Accelerator
Transformation Sprint Project-Scoped

Focused, full-capacity work for major migrations, platform launches, or critical turnarounds that need immediate senior leadership — not a 12-week ramp.

  • Platform Migration Leadership
  • Full-Capacity Senior Execution
  • Priority Response & Escalation
  • Fixed-Scope, Defined Outcomes
Scope an Accelerator Sprint
What Changes After You Engage

What 90 Days Looks Like

The gap between where your stack is and where it should be has a name: leverage. Here’s what closing it actually feels like.

Advisory Engagement

Your platform decisions stop feeling like gambles.

Before: stack decisions get made by whoever is available — or deferred until the problem gets expensive. Vendor pitches fill the vacuum that strategy should occupy.

After: a Principal Architect is in your corner — pressure-testing platform choices, cutting through vendor noise, and giving you a defensible answer before you commit budget to it.

Principal Engagement

Your roadmap has an owner. Execution catches up to strategy.

Before: the vision is clear but the gap between strategy and what actually ships keeps growing. Leadership is spending time managing the gap instead of driving the business.

After: the roadmap is moving. Decisions are documented and defensible. Leadership gets their time back — and marketing programs start performing the way they were designed to.

Accelerator Sprint

The hard thing is done. And it’s built to last.

Before: a critical initiative — a platform launch, a data integration, a compliance overhaul — has been stalled or underdelivered. The urgency is real. The capacity isn’t.

After: the initiative ships under senior ownership, with architecture that belongs to you — not a vendor. No dependency left behind. No agency to call when something breaks.

About the Principal
Ben Briggs
Principal MarTech Architect
View full profile on LinkedIn ↗ Salesforce Marketing Cloud Developer Marketing Cloud Consultant Marketing Cloud Administrator Marketing Cloud Email Specialist Datorama / Intelligence Solution Architect Braze Digital Strategist Practitioner Marketer Administrator Data & Analytics Databricks Certified Data Engineer Professional Iterable Foundations Certified Iterable SMS Marketing Certified Google Analytics 360 Cloud & Infrastructure AWS Certified Solutions Architect – Associate

I have 15+ years architecting marketing infrastructure across FinTech, Healthcare, Media & Entertainment, Hospitality & Gaming, and Automotive — with hands-on delivery for Fortune 100 brands, global media companies, and enterprise organizations operating in some of the most heavily regulated data environments in the US.

Before founding Stack Logic Group, I spent six years at one of the world’s premier MarTech consultancies — rising from Solution Architect to managing an extended organization of 35+ engineers and architects across hundreds of enterprise engagements. I know exactly how the agency model bills, how it staffs, and precisely why the junior handoff fails.

That experience is what Stack Logic Group is built against. The moment a consultancy scales past one or two principals, leverage creeps in — and the work lands on someone who’s still learning. Stack Logic is deliberately structured so that can never happen. Every engagement is me: hands on the keyboard, in your data, building the architecture.

If you’re evaluating Stack Logic Group, you’re already in a conversation with the person who will design and build your solution end to end.